Tag Archive: mass prod

Mass Prod, Deeply Cooked Music

Italian-born, Switzerland-based analog fetishist Mass Prod made the jump from net labels to pressed wax only recently, but he’s already caught the keen eye of Sweden’s Kontra-Musik, whose records I make a point of keeping tabs on. The catchy melody of “Focaccina,” the summery house track he’s delivered to the label, comes courtesy of a Moondog sample, while much of the credit for the track’s sunshine rhythms presumably falls on the 909 Mass Prod’s nicknamed “The Fox.” Relaxed, gently cheerful, and a bit deep, “Focaccina” is feel-good house and solid early-morning fodder. There’s some build late in the track — keyboards gathering around the sampled melody, and a hail of cymbal kicking up the intensity — but “Focaccina” maintains a light touch and a smooth flow, more interested in winning approving smiles than hands-in-the-air screams.